Become a direct response copywriter
while also building your business!
Since 2003 The Marlow Marketing Method™
has helped hundreds of copywriters launch
successful businesses in as little as 5 months.
Dear Friend,
Once a copywriter, always a copywriter!
The life of a copywriter is such that few leave the profession and many stay at it long after they could have retired.
Perhaps that’s because today’s copywriter has more options for earning a great income than ever before.
Writing blog posts, direct mail, print ads, websites and about 100 other copywriting jobs is the cornerstone of copywriting.
And there are tens of thousands of businesses, organizations and institutions paying copywriters an average of $125 per hour. (It can go much higher than that, however!)
Today’s copywriters are also making money in other ways. They write books, ebooks, and teach (as I do). They hold workshops and speak and have membership sites (and I also do).
I’d like to invite you to a career solution in copywriting, where you can earn as little or as much as you like, depending on the niche you pick and your skill level.
If you know anything about copywriting you may have heard you can earn millions as a freelance copywriter. It’s true, but it’s not common. Personally, I know three millionaire copywriters and I’ve been in this business for more than 20 years.
If anyone knows what freelance copywriters earn, it’s me. I’m publisher of the only statistical pricing benchmark for copywriters and I can tell you that average earnings are about $70,000 USD per year.
But if you’re serious about making more, it’s not hard to earn more than $100,000 per year.
Before I go on, I suppose I should introduce myself.
My name is Chris Marlow and I’m the original copywriters coach since 2003.
I’ve helped hundreds of copywriters launch their business quickly and successfully.
My secret is the Marlow Marketing Method™ for Copywriters online course, which is unlike any other course out there because it’s structured and its one goal is to gain you copywriting clients.
Over the period of 5 months you work on your marketing materials at the same time you learn or polish your copywriting skills.
Other courses will teach you how to write copy, and others will show you how to get clients — but none does both at the same time except for the Marlow Marketing Method™ for Copywriters!
Imagine learning copywriting by creating for yourself the very kinds of materials clients hire you for.
Imagine actually getting clients in record time.
Imagine having a new, well-paying freelance copywriting career in as little as 5 months!
Here’s what sets this course apart from other training:
• This course is structured. Every module builds upon the former module and sets you up for the subsequent module. It’s built on solid, time-proven expertise from more than two decades as a highly successful copywriter in many B2B and B2C niches. A coach and a copywriter. You know your money is well spent.
• It’s unique. You learn direct response copywriting at the same time you learn how to market yourself, by creating powerful lea-generating materials.
• It’s complete. You build a solid business the way businesses are supposed to be built. No tragic wrong turns, wasted money or time.
• It’s a true investment. Your fee is earned back quickly as you land new clients thanks to the program.
• It’s classic, built on solid lead-generation principles used by all smart marketing departments who know what they’re doing.
• It’s relevant. We follow an Integrated Marketing Model that reveals what the best marketing methods are for you and your niche. So you’re confident that you’re doing the most effective marketing that you can.
• It “dresses you for success,” presenting you and your copywriting business in such a way that the higher quality prospects see a “match” in you. So you can earn more and work with clients sophisticated enough that they can teach you (and not the other way around).
• It’s genuine. I’m with you for the long term. The course is intensive and we both work hard to make sure your goal happens. Plus there’s a very affordable membership site where you can continue your journey with the oversight and input of your coach.
• It stays with you. Even when you’ve finished the course and are happily working for clients, the Marlow Marketing Method™ stays with you by offering workshops and interviews on topics designed to help you build your income.
With the Marlow Marketing Method™ for Copywriters course, the emphasis is on the individual. It’s not about raking in the big money with high attendance and then leaving you high and dry after a brief workshop or short training, like so many others.
In fact, this program is so individual that from the very first module — “How to Find the Niche That’s Right for You” — it’s all about matching you perfectly to your new career in every single way.
The most important thing about this course that is unlike any other training out there is that we don’t just “get clients.” We get GREAT clients. More about that below.
This course becomes your own best “sample”
Lacking samples? Not to worry!
In the Marlow Marketing Method™ for Copywriters course you build stellar marketing for yourself that also stands as samples:
• Case Studies
• A White Paper or Free Report
• A “Bait Piece”
• A Bio
• A Full Lead-generating Website
• A Sales Letter package
• Positioning and Tagline
• Branding
• More!
When potential clients land on your page, they can see from the appropriate targeting, branding and marketing acumen that “you’re the one.” Because we set out from the beginning to achieve that end result.
Truth is, when you’re finished with the program, your own site is the best “sample” you can have.
“Can you write a sales letter?” Look at my mailer!
“Can you write a website? A white paper? A case study?”
Because learning how to write powerful direct response copy is fundamental to this course, all of your work is flawless when published. Not a hair out of place!
Because the kind of clients we go after publish only perfect work — not a typo, not an inconsistency, not an “off” idea. When they see your work they know they’ll be working with a pro!
This course is also different because it’s not about “getting clients.”
It’s about getting the right kind of clients.
I had a miserable first five years in this business. If fact, it was hell.
If you want to know how bad it was, you can download my story.
But the most important thing I learned was that this business is no good unless you have quality clients. So that’s what the Marlow Marketing Method™ for Copywriters does for you.
VERY SPECIFICALLY it shows you how to find the high paying, high value clients, target them, qualify them, and then contact them in such a way that they take notice. (No, they’re not the Fortune 100 but they sure aren’t the Mom & Pops either!)
This way you avoid the struggle that many new copywriters endure; they’re stuck, miserable and insecure because they don’t know how to get out of the rut they’re in.
You might find it illuminating to see what past students have to say about the program and the kind of income they generate right off the bat.
My 24-point system for landing the high-quality, high-value clients is the same one I used myself to get the great clients — like FC&A Publishing, Creative Direct Marketing Group, and even Microsoft® — after being laid off from the direct response agency I worked at for nearly a decade.
My employee years as Senior Copywriter at Rosen/Brown Direct, and my cumulative years working freelance for such notable direct response agencies as the Kern Organization, Direct Marketing Solutions and Creative Direct Marketing Group, taught me what it takes to attract and land the quality clients for their clients. It is a formula.
This is the formula I used to quickly build my own highly profitable freelance copywriting business in 1998, and it’s the system I’ve taught my students to use since 2003.
There are others teaching copywriters how to get clients, including former students. And I applaud and respect them.
And their coaching and training may cost less than mine.
But no one is offering to teach you copywriting and marketing at the same time, by teaching you how to write copy for your own client-acquisition marketing! It’s so efficient that others can’t compete!
The Marlow Marketing Method™ for Copywriters is an intensive 5-month course where you don’t just learn a tactic, but you build your whole business.
More importantly, its entire focus is on building the business you want. One where you are treated with respect, paid what you’re worth, and working with the kind of people that you want to work with.
How fast can you get clients? It depends. Some of my students get leads within a couple of months. Others don’t get the quality leads we seek until after the program.
But either way, they come. And when they do, they bring real work for real copywriters with real pay.
The Marlow Marketing Method™ Membership and Forum
Could it possibly get any better?
While you’re enrolled, you get FREE access to the The Marlow Marketing Method™ Community.
So instead of weekly contact with your coach, you can post every day if you want, and get feedback on your work not only from me, but the other community members who are all Marlowites. (Marlowites have coached with me and understand the Marlow Marketing Method™.)
Where else can you get that level of support?
In the Community there is a section just for those going through the Marlow Marketing Method™ course, and a section for those who are past that but still advancing their skills.
This is ideal for newbies and old timers alike.
In the forum we focus on:
• All of the 24 modules in the Marlow Marketing Method™ for Copywriters 5 month course
• Advanced Copywriting
• Advanced Marketing
• Passive Income
• Productivity
• Goal Setting
• Special Events
• Much more
To this day the Marlow Marketing Method™ remains the Gold Standard in coaching for copywriters!
“I got to see Chris’ program at a live event last November. It’s virtually the same program she took me through back in 2004 — the one I credit for helping me take my freelance copywriting business to the six-figure level. There’s nothing like it out there. And you’ll pay a fraction of what I paid back then. If you’re serious about fast-tracking your success as a freelance copywriter, get it (and start applying it) today!”
— Ed Gandia, freelance copywriter specializing in software copy, Marietta, GA
In addition to helping you create an appropriate positioning in your marketplace, the Marlow Marketing Method™ for Copywriters Coaching Program will help you…
1) Find the copywriting niche that’s right for you
2) Write your powerful unique selling proposition (USP)
3) Learn how to attract clients by what you say
4) Optimize your website so you can be easily found
5) Create powerful case studies (even if you think you have none) – COPYWRITING
6) Write a USP-based business biography so your messaging is consistent – COPYWRITING
7) Use proven closed-loop business forms to close the sale so you don’t have to
8) Discover how to submit your work so it’s always accepted the first time
9) Build your own unique mailing list of high quality, high paying prospects
10) Understand the many clues of great prospects — and poor ones too!
11) Identify the strongest marketing tactic for your niche in a one-sheet marketing plan
12) Understand your prospect’s #1 pain so you can create a free offer – COPYWRITING
13) Write a free offer title that’s powerful enough to bring hot leads – COPYWRITING
14) Write free offer content that convinces your prospect that “you’re the one” – COPYWRITING
15) Blog or ezine? Or both? Determine what is right for your audience
16) Write content for your blog or ezine that massively supports your USP – COPYWRITING
17) Write your branding tagline so it strongly distills the benefit you offer – COPYWRITING
18) Make branding decisions that make you attractive to your niche market
19) Build a home page that blends the best of art, science and marketing – COPYWRITING
20) Build out the rest of your site according to direct marketing best practices – COPYWRITING
21) Make your stationery sell for you with marketing enhancements and specialized branding – COPYWRITING
22) Create a “bulky package” mailer that gets high open rates and response rates – COPYWRITING
23) Discover how to follow up for much higher response rate results
24) Close the sale in record time by participating in the “client dance”
Not only have you built your business but you’ve written direct response copy for a White Paper, 3 Case Studies, a Home Page and a full lead-generating Website, a Blog Post, an Ezine, a Sales Letter, a full, complete Direct Mail Package with Concepting, Branding Tagline and Positioning, a Bait Piece, Headlines, a Phone Script, a Value Proposition, and more!
“I have examined, and sampled, several products and services aimed at freelance copywriters, and I must say Chris Marlow’s coaching program stands head and shoulders above them all. Her professionalism sets her apart in this industry. With Chris, you will notice, there is no hype — just the promise of real value.
“And with her excellent coaching program, she delivers on that promise. The knowledge I gained from Chris helped me achieve a 20% response rate on my very first targeted campaign. I have no doubt that the knowledge I gained from Chris will profit me for many years to come. If you are serious about success in this business, you would do well to hire Chris Marlow as your coach.”
— Pete Savage, B2B Copywriter, London, Ontario, Canada
After you’ve finished the MARLOW Marketing Method™ for Copywriters Coaching Program, you can request a Certificate of Completion suitable for framing, as well as a digital version for your website.
The Certificate tells your visitors that you have completed a certified course on ADVANCED LEAD-GENERATION. Of course, this will look fantastic to all those B2B clients you may be prospecting to!
You get access to hundreds of pages of student work in the
Online ‘Secure Zone’ for Students
I’ve taken the best work from all my past students and posted them in an online private download and viewing area. You can view in full color, see in HTML, and download samples and resources. I even offer a list of pre-screened designers you can use when building your website.
In a nutshell, as you complete your copywriting and marketing assignments, you’ll have nothing but the BEST to work from!
In the MARLOW Marketing Method™ Secure Zone you’ll also find other tools and information that will help you succeed in your marketing… tools such as White Papers on effective direct response design, 24 audio lessons (one for each module), downloadable forms for your business — even a full website to model yours after!
“Thanks, Chris. Again, my compliments for a great course. The print materials, CD lessons and the online resource library are all outstanding.”
— Jeff Oddo, Public Relations/Copywriter/Speechwriter, Lumberton NJ
Each of the 24 modules also offers an audio lesson to deepen your understanding of direct response marketing and the hidden but crucial nuances of life as a copywriter.
Students continually remark at how rich their learning experience is with the written online materials, audio lessons, and even access to their coach throughout the full program.
“Chris’ coaching program is organized, practical and insightful. With Chris’ coaching, I was able to break into a demanding market and reach my goals quickly. I received nine responses from my first mailing to my target market. Today, I’m still benefiting from this mailing and from Chris and her experience in direct response.”
— Jane Klassen, Copywriter, Ontario, Canada
So what are you waiting for? Here — finally — is the same complete, closed-loop copywriting training and self-marketing system that copywriters have been using since 2003 to take their new career from zero to profitable in the shortest possible amount of time.
A no-brainer…
As business logic goes, this one’s a no-brainer. Most copywriters charge $2,000 for a simple 2-page lead-generating letter.
Your very next job is likely to easily earn you back your investment… while the investment itself practically guarantees you many thousands more each and every year of your writing career by saving you from fatal mistakes, helping you find a lucrative niche, and allowing you to target and work with the cream-of-the-crop clients.
(Past students talk about their phenomenal results on my Student Accolades page.)
You have two options for access to the Marlow Marketing Method™ for Copywriters program:
1. Coaching with me. This is ideal if you need need training and oversight of the copywriting work you produce, help making sure you picked the right niche, and coming up with compelling ideas to attract the right kind of new clients. The fee is $997/month for 5 months.
And for 5 months you get FREE access to the Marlow Marketing Method™ Forum and Membership Community, where you get daily support from myself, the moderators, and other members who are either in the program with you, or who have been through the program and have much to share.
2. Enroll in the Marlow Marketing Method™ for Copywriters Home Study Course. You get exactly the same materials except that it does not come with personal coaching. The Access Fees is just $997. (This is best for writers who are already confident in their copywriting abilities as there is no
And for $25/month more, you get access to the Marlow Marketing Method™ Forum and Membership Community, where you can get your questions answered right alongside everyone else.
Here is where you sign up for access to the Home Study Course:
http://chrismarlow.com/home-study-course
If this program brings you $60,000 per year, as it did for me in my first year, that’s an enormous return on investment. And if you go over the $100,000 mark — as some of my past students have done — well, how small does that investment look now? (Past students talk about their phenomenal results on my Student Accolades page.)
If you prefer private coaching as you go through the course, simply complete the form below and I will get back to you right away.
I’m committed to your success. If you’re committed to your success, then I invite you to enroll in the MARLOW Marketing Method™ for Copywriters Coaching Program.
(Please note that after you submit, you’ll get an email in your inbox with next steps.)
To your freelance success,
Nurturing Copywriters to Victorious Success™
