After more than 20 years as a Direct Response Copywriter, I have boxes of samples. While it was fun (and a bit nostalgic), picking through everything to find my personal favorites, my intention on this page is to show breadth; I wish to illustrate that I can write non-profit as easily as technology.
Although I’ve written many direct mail packages, please know that I’m also very skilled at digital marketing, having for 10+ years grown a significant side business in teaching, online events, products creation and sales, and even a membership site.
My specialty and strength is Direct Response ROI. I want high quality leads, better sales, and higher ROIs than the campaign that went before. This is accomplished through solid direct response, on target strategies, testing, and when appropriate, high level concepting.
Take a look at some of my samples below. Email campaigns are not visual, but if you want to know more about my online experience, I can point you to many examples, including the creation and sale of my own products. For success stories, be sure the visit my Case Studies page.
My strengths are: Direct Mail, Sales Letters, Self-mailers, Landing Pages, White Papers, Case Studies, Concepting, Email Campaigns, Product Launches, Strategy, Social Media, PowerPoint Presentations & Webinars, Scripts & Speechwriting, Web Sites, Lead-gen, Order-gen, and “getting butts in seats.”
Classic Direct Mail Packages — OE, letter, brochure, reply device, BRE
Metacreations — order-gen selling full software package to new prospects — download brochure
Network Associates — lead-gen selling enterprise software security solution — download interior components
Disney Magic Kingdom — order-gen selling Disney Credit Card — download interior components (brochure is partial, as it was designed “newspaper style” for kiddie involvement
RxWorks veterinary software — lead-gen
Full Page Print Ads
For Bonfit, a Pattern Maker
For Ecommerce Solutions
Large brochure for Datasys Trade Show booth
Seen enough? Then call 760-340-2045 and let’s talk about what you want from your next project. Or if you’d like to look around some more, visit my Case Studies page for some exciting stories!
To ask for my Direct Response Scorecard, which reveals statistical results of many of my projects, plus a client list, go HERE and complete and send the form.